Black Folks In the White News Media


Local News

Depending on where you live and the news outlet, which is most likely own by white males, black people are usually over-shown as criminals. The first two minutes of the local news program will showcase the latest in crime, and more often than not, you will see mugshots of black criminals or black suspects handcuffed and in chains escorted by (usually) white cops. In the newspaper, where crime is always a front page topic, you will likely see a mugshot of a black suspect. Most of the crimes covered involve drugs and violence. Thus making it seem that black people are the most violent and are mostly involved in drug activity.

Black folks seen outside the coverage of local crime get minimal attention, or seldom make it to the front page. Stories about black accomplishments or black heroism are covered in the newspaper but they are rarely seen as front page news or get as much attention as opposed to white people’s accomplishments and heroism.

State and National News

Black folks are rarely seen in state and national news outlets, except when it comes to crime. The crimes usually covered are violent crimes like murder, rape, robbery and assault. Hardly any mention of black achievements outside sports.

When blacks are presented as victims, they are dragged through the mud. They are seen as deserving of being shot and killed, especially by the police. They try to paint picture that that man or woman had it coming because of something that happened in their past, that they were violent to begin with or they had drugs in their system. Black folks who are suspects are always treated as representatives of black cultural pathology. In other words, most black people have something existentially wrong with them that has nothing to do with racism, institutional or otherwise.

On the other hand, white suspects are treated with more sympathy. The number one cause for his or her crime is ‘mental illness’, according to the news. White suspects are always treated as individuals, never parts of a larger problem. In the meantime, white victims are treated like victims who didn’t deserve to die.

Celebrity/Tabloid News

Black celebrities get a more balanced coverage, but when it comes to doing or saying something wrong, it’s news. Sometimes the latter gets more attention then their accomplishments inside and outside the entertainment world. And if a crime has occurred and a black celebrity is a suspect, it’s covered extensively from accusations to courtroom trials. You hear more about this compared to white celebrities whose wrongdoings get very little attention.

Sports News

Black athletes’ only achievements happen on the court or on the field in the sports news media. When any black athlete is accused of a crime, however, it’s a news story from start to finish. Most crimes covered involve drugs and alcohol and it gets limited attention, but when it involves violence, it’s widespread and frequent. Sometimes, their mishaps get more attention than their on and off-the-field achievements. It’s very rare you hear about any positive stories off the field, unless you’re a white athlete.

Conservative News

Conservatives admonish black people frequently from false stories about being the biggest welfare spenders to the ones most responsible for the nation’s high crime rate. Black folks are almost always involved in violent crime. When the victim is a white person, then it’s seen as a reverse version of a hate crime. In fact, most conservative outlets cover “black-on-white crime” more often than they do “white-on-black” and white intra-racial crime! Black conservatives that are on board with the right’s base must always agree with their white correspondents and possess their white racist mindset. They too look down on black folks as much as their white counterparts. There is clearly a bias in their news reporting.

Liberal News

Liberal news seem more balanced, but it’s not without a racist slant to their reporting. Most of the time, blacks are seen as victims of racism. They are hardly mentioned in negative stories unless it’s a black celebrity. Then their bullshit is covered in the news. But you hardly see black folks in positive stories as opposed to white folks. White folks in positive stories, especially when it comes to topics of race and sex, get loads of praise! Black folks get praise too, but not as often as white folks.

Black Owned News

Depending on the outlet, news about black people are mostly balanced. Sometimes there’s an imbalance as black folks get more positive coverage instead of crime coverage. Some outlets never report on crime or any misdeeds of black folks that will often grab the attention of the white-owned news media. Black achievements and heroism are given way more coverage as opposed to mainstream news. And black victims of violent crime and police brutality are treated as people.


Almost all mainstream news outlets are owned by white folks. So, you can’t rule out any racial bias regardless of whether they are conservative or liberal. However, most black owned and operated news outlets present a more balanced picture of black America. Some present a more positive picture to counter negative and even racist news reporting. Through it all, it’s safe to say that black people must be in charge of their own stories. Only then would you likely get a more accurate and humane picture of what black America is all about.

7 thoughts on “Black Folks In the White News Media

  1. I think there should be a full indictment of all White owned media for aiding, abetting and contributing to the racism and stereotypes of all cultures in this country, but most especially Black people.

    The vast majority of ignorance I hear about Black people, in the comments sections of most online articles, is the kind of information that a person can only arrive at through vast amounts of media absorption. And let’s face it, most people don’t read anything, or search for facts of any kind. Most people just wait to be told what to think about everything from TV talking heads, and the vast majority of them can be herded about like mindless cattle. When told to be afraid of something, they are. When told to forgot about something, they do. When told to be happy about anything, they are.

    For over forty years, White people have been given the reasons for why Black people aren’t successful (which assumes we are not, of course) through their TV sets. So they all believe themselves to be fully cognizant of the reasons why we’re inferior, (the assumption that we are, is a given).

  2. I beg to differ Brotha, I think that the Liberal media is JUST a racist as the right. The only difference is that they are a lot sneakier about it. Did you peep Malcolm Jamal-Warner on The View recently? Those withered old, crabby bitches were being shit starters to the hilt especially BeHAG. Why didn’t they have him on 5 or 6 years ago instead of now? The same way they would invite Latoya Jackson on the show while talking shit about Michael at every turn when they could have gotten someone a shitload more relevant to co-host.

  3. The objective by white owned tell-lie-visions, print media and cyber media are one and the same, just a different format to dish out more lies. We as black folks are like a heavy iron block placed on an anvil by a blacksmith. The blacksmith then beats the iron into his desired shape until he’s satisfied and the iron gradually conforms to his will due to the hammering.

    We as black people will never be able to escape the demonic driven spirit of Amerika. Why? Because we do not own television network or print media that’s read by millions of people every day that form positive impressions of us. These are the instruments by which we are judged as a group and we are not in control of them. This is why we are the subjects of criminality and other social deviances on a regular basis and more often than I care to remember. White people supposedly set the social standards but fail to apply this same caliber of scrutiny against Edomites (white people) when they violate the same principals.

    Furthermore, this is why Bill Cosby was shutdown in his quest to purchase NBC in the early 1980’s. Imagine that for a moment, what would the effects have been if black men owned a television network, broadcasting across the globe a positive, balanced and truthful reporting of the things that affect us?

    It’s just too darn unfortunate that black millionaires and billionaires (who do not subscribe to coonery), do not see the critical importance of owning radio stations and television networks comparable to either ABC, CBS or NBC to counter the continuing criminalization, negativity and supposed deviancy of black people in general by white owned media outlets.

  4. There are black owned mediums. But Black people hardly support them. My radio station has hundreds of listeners. but most of them are non blacks. Instead most of your would go to Itunes or Spotify to listen to online radio. My radio station has reached over 90% of the globe in just two short years. but when I tell blacks about my radio station, I sense no enthusiasm. All I hear is why don’t blacks create this or that. but once something black owned is created, there is hardly any support from our own. Why is that?

  5. I read an article where it said that journalism isn’t what it used to be and how viewership has significantly decreased . Ironically, one of the reasons for the drop may have to do something with social media and how extremely skewed news(e.g. Faux ( Fox) news ) is these days.

    One example that had me to think about media bias was with the #FeesMustFall situation in South Africa. Before American/local media got a hold to this story, I read about this on Deray McKesson, Shaun King , South African media and blogs like this to get the gist of it and sympathized with the students there( and may I also say congrats to their victory) yet when the story reached on American shoes..on FOX especially, the very first thing the reporters remarked about was how the people were ” looting” and,”being violent”. On another segment of the protest, they only talked about the “unusual”thing of using portable toilets. They didn’t make any mention of why these young people were protesting. Media not only showed a very brief story on the protest, but attempted to make a parody of it.

    Another example of media bias was with the Justice Or Else get march/get together. I have a cousin who lives in the Baltimore/Washington DC/Virginia area and from what he and other people said , it was beautiful peaceful gathering .Speaking of that , the question that most of these people asked was where was ABC, NBC, FOX and CBS for this? Geez! there was a time when Farakkhan ran his mouth how media couldn’t wait to put him on TV to talk about the White man . Now it’s the opposite.It’s funny how Black folks are portrayed as violent thugs for standing up for the truth but if a White person riot during a loss of a sporting game or threaten ones life over it, they are never referred to such. The stinch of of racial hypocrisy is disgusting.

    Though I still watch media, I also read the news from reliable social media sources because as long as the kind of FOX like news is out there, I will never totally rely on it and just to think I almost studied to be journalist..I’m glad that I passed on that.

  6. * Typo* My bad..intended to say that American/local media seemed to be more focused on finding stereotypes from the protest that the purpose of it.”

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